Sometimes it's quite easy to pinpoint when a record company goes, "Hey, I think your band has potential. Here's more money!". Just check out the differences in these video clips. It's the same song, but clearly when they're trying to hit the American market or get more popular, they try harder with the video clips.
Example 1: Two Door Cinema Club - Something Good Can Work
Example 2: Ash - Girl from Mars
Example 3: Oasis - Live Forever
UK bands seem to do this quite a bit. I know Manic Street Preachers have done it too, but the song in questions escapes me. Think the same thing happened with Savage Garden for I Want You.
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