Thursday, October 29, 2009

Eft to the Left

If you like Jelssie, and you are looking for a similar thing in talk radio format, you can't go past James Valentine on 702 ABC, between 1-3pm weekdays. His popular segments include Rant, The Forgotten Sports Report and last year he devoted half an hour on Fridays to a segment called Nothing. Nothing was quite divisive, some people could not stand nothing, but I loved it.

This week on Rant (a segment where listeners get to vent their disproportionatly angry spleen about a tiny but annoying issue) a lady started a campaign to make checkout eftpos machines universal in card swipe direction. We can all identify with the irritation of not being able to figure out which way the magnetic stripe goes. Imagine if there wasn't a universal direction for unscrewing jars, or driving on one side of the road, or hot tap cold tap direction? We need some law and order. Eft to the Left is a stroke of GENIUS.

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