Benefit did it too for a recent event.
Photo from Benefit Australia on Facebook.
I could go down the line of argument of "women aren't like men; they're more emotional rather than visual creatures, blah blah blah", but I won't. The point is: I don't need topless men to lure me to a cosmetics counter - I just need beauty blogs and great products!
Oh, and the fragrance is really lovely, really fresh! I quite liked it.