From lunchtime conversation with some members of the cheesecake club (a worthy alternative to Eat Street! just get together to cook and eat different cheesecakes):
Cheesecake is the dress of desserts. i.e, you wear a dress, which is an easy thing to wear because no matching the top and bottom, and you get compliments because you look a little bit more fancy than normal. Cheesecake isn't always hard to make, tastes great even if it doesn't work 100% (I have been known to freeze a chocolate cheesecake I messed up, and it was like a bavarian, whereas a failed normal cake is not really presentable), and you get MASSIVE kudos for having a go! Like dresses, they are expensive, because of the creamy ingredients. Like mud cakes they are best made the day before, rather than needing to be baked fresh on the day—I can't find a parallel dress analogy for that one.
Mud cake is probably little black dress, a trusty staple, non-spectacular but quality. Cupcakes are the high heel of desserts. Pretty but useless. Cookies are sneakers. Always loved, but don't have the fancy factor.
That's as far as I've got.
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gelato?
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