The jessenomics of food waste.

I think it's something like a quarter or a third of groceries are spoiled and wasted. Australian stats. I think it's often good intentions and bad planning—people want to buy fresh food, but they don't have the lifestyle suited to cooking and eating it. All it takes is shopping for what you realistically WILL eat, and giving up the idol of freshness—tins and frozen food don't waste as easily. Cooking shows make such a big deal about fresh food, perhaps because the supermarkets pay for the ads and get the most benefit from food you buy and don't eat.

Waste is against my nature anyway. I just can't allow it happen, if I can possibly help it. I feel like a moral failure if I throw anything out. For me, a waste of food is both a waste of money and a waste of effort, because of carting it home from the shops on foot and unpacking it into the fridge only to fill up the kitchen bin and carry it out to the wheelie bin. So there's the jessenomics of it, 10 minutes each week of thinking properly about what to buy and cook can save your money, and effort, and the environment. Apparently it's bad for the environment because it's a waste of water and fuel and landfill—not wasting food is the easiest way to reduce "food miles" and all that footprint stuff, it's just not so trendy a "solution". A "solution" has to involve a farmer's market or a veggie patch or something.