Salt-free salt

My McCormick's Szechuan Pepper Salt does not contain any salt in its ingredient listing.

Has anyone noticed those 7-11 Slurpee ads at the bus stop? Some have a picture of a pear and lime (implying the slurpee flavour), then in smaller writing at the bottom, there are words to the effect that the actual product does not contain any pear or lime.

As we say in accounting, substance over form i.e. what it actually is over what it proports to be.

And the Szechuan Pepper Salt is very tasty.